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Online Growth Hacker

You want to help grow an e-commerce driven brand revolutionizing the pet food industry and tackling the global food security challenges of tomorrow? Wilder & Harrier is on the lookout for a world-class marketer to join its team and exciting work environment as e-commerce marketing manager. The online growth hacker will be responsible for effective customer acquisition and retention both online and offline.
If you love working on digital marketing for brands reshaping entire industries and want some serious experience under exponential growth conditions, this is it. At W&H, the best idea always wins. We empower our team to find creative solutions to difficult problems.


What we believe in and what we are:

  • We value disruptive thinking
  • We have a social and sustainable purpose
  • We value learning by doing
  • We endlessly seek out new information, resources and market development
  • We are always looking forward for future projects
  • We value personal strengths and uniqueness of every member
  • We are independent
  • We test and rapidly iterate
  • We value collaboration and always seek people or resources that enhance our capabilities
  • We dream BIG


Where you will make a difference:

  • Plan and execute strategies to drive online traffic to our website
  • Help write the playbook for growth across all acquisition channels - strategy, execution, reporting and analysis
  • Drive customer retention through e-mail marketing, cart abandonment, customer cohort tracking and other strategies
  • Vet and test emerging acquisition opportunities, including new channels, targeting, audiences, creative, messaging, etc.
  • Own all acquisition KPIs (CPA, ROAS, etc.) and optimize future initiatives based on these insights
  • Track conversion rates and work with the design and programming team to make improvements to UX, UI, design and content
  • Own paid marketing spend and budgeting across channels.
  • Lead weekly/monthly/quarterly reporting on acquisition efforts, keeping marketing and cross-functional teams up to speed on performance
  • Evaluate market conditions and benchmark against competitor data
  • Bring vision and inspire customers
  • Help build a company that will revolutionize the food industry globally


What you have:

  • Grit
  • 1-3 years of relevant experience
  • Education in marketing, computer science or related field
  • Knowledge of and experience with SEO, website analytics tools, PPC campaigns, display ads, retargeting, email marketing automations/campaigns, social media ads, audiences, affiliates
  • Knowledge of programming language (HTML/CSS/Javascript/Liquid/SCSS) is considered an asset
  • Keen visual aesthetic - some graphic design skills and knowledge of Photoshop is considered an asset
  • Budget management experience
  • Genuine interest and vision for how consumer brands acquire customers online and offline
  • Good Excel skills
  • Strategic and analytical mindset with a practical approach
  • Strong attention to detail
  • Strong organizational and team player skills
  • Driven to stay focused, diligent, and keep a cool head under pressure
  • Strong bias for action
  • Ability to work in a fast paced and ambiguous environment
  • Ability to forecast trends
  • Not afraid to propose and defend uncommon and bold ideas within the team
  • Intellectual honesty - just as likely to admit when your idea didn't work as when it did
  • Curiosity and openness to diverse fields of interests
  • Aptitude to learn by testing and experimenting


Interested? Get in touch with us or join us for coffee in the Mile-End!