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About (old)

WISER PET FOODS

OUR PURPOSE

Prepare the healthiest foods for our pets and for the planet using only wholesome, human-grade, and tasty ingredients in a fully responsible way. We seek to challenge the norm and constantly be on the lookout for novel and innovative ingredients. We want to lead the transition towards an abundant and sustainable food system by bringing mass market eco-friendly pet foods to market.

OUR VALUES

1. Build an educated community of pet lovers.
2. Act responsibly towards the planet, our partners, and our pets.
3. Choose the healthy way at any cost. Always.
4. Laugh as hard as we work.
5. Challenge the norm to ensure continuous progress.
6. Have a social impact today. Change the world tomorrow.

OUR TEAM

Wilder & Harrier | Philippe Poirier

Philippe Poirier
Co-founder & CEO

#food #sustainability #empowerment
 

Wilder & Harrier | Paul Shenouda

Paul Shenouda
Co-founder & VP Innovation

#ideas #creativity #breakingbarriers
 

Wilder & Harrier | Mathieu Poirier

Mathieu Poirier
Co-founder & VP Sales

#swag #fun #people
 

Wilder & Harrier | Chloe Kibbe

Chloë Kibbe
Community Guru

#swag #fun #people
 

Wilder & Harrier | Mikael Martinez

Mikael Martinez
Logistics Wizard

#swag #fun #people
 

WHO WE SUPPORT

Wilder & Harrier | 1% for the planet

1% FOR THE PLANET

1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.

Wilder & Harrier | SPCA

SPCA

The SPCA's mission is to protect animals against negligence, abuse, and exploitation, as well as raise public awareness and help develop compassion for all living beings.

Wilder & Harrier | Refuge Magoo

REFUGE MAGOO

Refuge Magoo is a non-profit dog shelter dedicated to Montreal and it's surrounding areas, which prides itself on helping dogs when nobody else would.

Wilder & Harrier | Animatch

ANIMATCH

Animatch is a non-profit organization that offers companion dog adoption services. Their goal is to promote "the adoption option".

OUR FRIENDS OF THE COMMUNITY

OUR PARTNERS

OUR ADVISORS

Julian Giacomelli
Co-founder & CEO
RISE Kombucha
 

Jeff Mains
Former President North America,
Baxters Food Group
 

Stéphane Chevigny
Founder & President
Intersand
 

Serge Dubé
Former Regional President Americas,
Royal Canin
 

Serge Boutet
Consultant, 31-year career in animal nutrition

Normand Gadoury
VP Strategy,
Polystyvert

Eric Chouinard
Founder, iWeb - sold to Internap in Nov. 2013 for $148M USD.

Jakub Dzamba
Entomophagy Consultant
Co-founder,
Aspire