Healthful Nourishment


When it comes to health, we don't cut corners. We truly believe that food is fuel and we must always strive for the most optimal choice. To us, this translates as what is most natural, unprocessed, whole and least detrimental to the planet.


Wholesome ingredients are packed with nutrients. This means that the weight of our products accounts for the actual quantity of delicious goodness you are feeding to your dog. In other words, everything that finds itself in our products is there because we want it to be.


Cricket powder is the product of crickets that have been cleaned, frozen, roasted, cooled and then ground up. Essentially, the result is a highly proteinated powder. What can you look forward to, healthwise, when consuming cricket powder? A lot more of all the good things! Cricket powder boasts 2x more protein content than beef, more calcium than milk, contains all 9 amino acids and has more iron than spinach (source: Entomo Farms). A lot of "punch" in a little package!


Bananas have come to be a staple in the North American diet. These yummy fruits are not only delicious, they have their lot of health benefits. The reason why bananas are beneficial for your dog are very akin to the reasons they are good for humans: they boost the immune system, replenish electrolytes, promote the lustre of your dog’s coat and health of his skin. In terms of nutrients, bananas are notable for being chock-full of potassium and magnesium, biotin and copper, as well as vitamins B6 and C!


Peanuts are a good addition to your dog’s food since they are filled with “good” fats that promote a healthy heart, as well as vitamins B and E (proponents to a shiny coat and well-functioning immune system, respectively!). Also, who hasn’t seen their dog go absolutely crazy for peanut butter!


Much like the other health-oriented ingredient choices in our treats, apples contain vitamins that contribute to the sheen of your dog’s coat (in this case, Vitamin A). Moreover, the presence of Vitamin C in apples helps in the proper development of muscles and bones in puppies and helps maintain this health in older dogs. In addition, they have a notable amount of soluble fiber and are low in fat!


Cranberries are filled with neat bonuses to your dog’s health. First off, they aid in digestive health, promoting anti-inflammatory and anti-microbial qualities that inhibit digestive infections and/or viruses. Furthermore, they help in maintaining oral health! That means helping in maintaining your dog’s teeth clean and his breath smelling lovely.


Sweet potatoes are tasty and are easy to digest. Every part of the sweet potato is packed with nutrients, meaning that they are wholesome choice.


Chickpeas, like other beans, are a source of protein. In addition, they serve as a source of fiber that can abate canine constipation.


Brewer’s yeast is our new addition and is filled with wonderful benefits (antioxidants that improve the sheen of your dog’s coat and lessen itchiness in the skin). Interestingly, ingesting brewer’s yeast aids in flea control and repels mosquitoes and ticks - a great advantage for any outdoor dog! For dogs that are prone to separation anxiety, brewer’s yeast is a useful supplement. When mammal’s are stressed, they burn through Vitamin B reserves - this vitamin, when properly calibrated, inhibits the release of anxiety inflicting hormones. This, the presence of brewer’s yeast in the system allows for Vitamin B reserves to seldom be depleted.


Tocopherols - or organic chemical compounds possessing Vitamin E activity - are very important for dogs. Indeed, Vitamin E acts as an antioxidant, protecting and repairing cells against the damage inflicted by free-radicals. Concretely, this means that a dog will utilize Vitamin E to form red blood cells and prevent blood clotting disorders.


Rosemary is a natural food preservative; it is antimicrobial, it’s pathogen-fighting capacity can prevent food from spoiling as well as combat fungi and bacteria in your dog’s gut. In addition, rosemary also has antispasmodic abilities to smooth muscles due to its calming effect.


In order to offer you peace of mind, we have gladly submitted our products to the Ingredi-guard certification program for pet food safety. As a third party organization operating independently from pet food manufacturers, Ingredi-guard aims to assure that pet food is submitted to rigorous certification criteria. Reviewed food products are thus held up to the highest standards and safer for your pet.



Crickets are a superfood! The recommended daily ratio of Omega 6 to Omega 3 fatty acids is 3:1 in order to maintain a balanced system. Crickets fall exactly into those numbers, whereas beef favors Omega 6 in a 18:1 ratio and chicken 15:1. This is not a negligible difference!


Crickets are a complete protein - this means that they contain all essential amino acids necessary for our dietary health. Because they are whole when they are processed, their protein-rich exoskeleton is also consumed, adding to the mix! They are 69% protein by weight; for every 100g. consumed, 69g. will be pure protein. Comparatively, chicken checks in at 31% and beef at 43%!


In North America, insects are not yet part of the mainstream diet. While we aren’t entomophagous yet, it doesn’t mean our pets can’t jump on the bandwagon before us! That being said, since crickets aren’t commonly found in pet feed as of yet, they are not an allergen. In fact, many dogs develop allergies to wheat, lamb, chicken and/or beef due to its prevalence in pet feed. Also, since insects are a wholesome ingredient and are ground to a powder, they are very easy to digest. In short, crickets are a safe choice for sensitive dogs!


Crickets are hard-bodied insects, this means that they contain an exoskeleton. Typically, insects with exoskeletons have extra fiber content. They are also a good source of magnesium, zinc, potassium and contain your daily dose of Vitamin B12, which regulates the nervous system. In addition, crickets possess high iron counts (more than spinach, even!) and contain more calcium than milk!


Crickets are much lower in fat and calories per gram of protein than other animal proteins, making them an ideal hypocaloric alternative.


On the ethical spectrum, raising crickets for consumption is more ethical than farming livestock. Crickets naturally breed in cramped environments, the same cannot be said for cattle or other macro organisms. Since we are unable to photosynthesize, we must unfortunately source our energy from other organisms in the most ethical and responsible way possible. Studies do exist, however, detailing the subject of insect responsivity to pain. Read more HERE.

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