B-Corp certified dog nutrition company

The B Corp Certification doesn’t just evaluate a product or service; it assesses the overall positive impact of the company that stands behind it. We were able to obtain a score according to an assessment of our company’s impact on its workers, customers, community, and environment and were prepared to make our results transparent on bcorporation.net. 

We also amended our legal governing documents to require our board of directors to balance profit and purpose. Becoming a B Corporation is our way of declaring that we want to join forces with other companies towards a global economy that uses business as a force for good and creates benefits for all stakeholders, not just shareholders. It also means we believe that we all must be involved if we want change. We believe that our products and practices need to benefit all and that we are responsible for each other and for future generations. Thank you for being part of our community and helping us be of service to our dogs, to the planet, and to all.


1% For The Planet

We are part of the global community of businesses donating at least 1% of their total annual sales to non-profit organizations fighting for environmental causes. Each year, our team mixes feedback from our community with information collected in the field, and selects projects both close to home and internationally where we believe our dollars will benefit the planet most efficiently. Being able to display the 1% For The Planet seal on our website and packaging means that our donations have been reviewed and confirmed by their auditors, providing legitimacy to our commitments in a world where greenwashing has become so hard to distinguish from real impact.

Innovative and sustainable ingredients

Current agro-food sectors such as beef farming are leading man-engendered polluters, surpassing cars—as much as 25% of the world’s greenhouse gas emissions come from livestock factory farming. This is astronomical and must be curtailed. One of the ways we are contributing to abating this problem is by pioneering a shift to alternative protein-based nourishment and thus severing dependencies to these detrimental sectors. When it comes to feeding your pet, we believe the answer should be both healthy for them, and healthy for our planet.

We believe that alternative proteins are key in reducing greenhouse gas emissions. One way of contributing to the health of the environment is to sever our ties to polluting sectors. By reducing the demand for these industries, the hope is that they lose relevance. This only functions in light of a viable alternative. The world is ripe with different options if we are willing to go on cultural adventures to find them. Consider seaweed, mushrooms, flowers and even other invertebrates - let’s find out together!

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Word from our founders

Wilder Harrier is not just another pet food company, and this has been clear since the very founding of this organization. The spark that ignited this whole venture was a UN report on future prospects for food and feed security. At the core of Wilder Harrier’s DNA therefore lies a vision for a sustainable food system, and a desire to do business differently — for our pets, our planet, our partners, and our team. The B Corp certification has always been an important milestone in our company’s roadmap, given our core values. We are now proud to be part of the movement of organizations “balancing purpose and profit”, as we believe this is the only way business should be done.”