About (old)
WISER PET FOODS
OUR PURPOSE
Prepare the healthiest foods for our pets and for the planet using only wholesome, human-grade, and tasty ingredients in a fully responsible way. We seek to challenge the norm and constantly be on the lookout for novel and innovative ingredients. We want to lead the transition towards an abundant and sustainable food system by bringing mass market eco-friendly pet foods to market.
OUR VALUES
1. Build an educated community of pet lovers.
2. Act responsibly towards the planet, our partners, and our pets.
3. Choose the healthy way at any cost. Always.
4. Laugh as hard as we work.
5. Challenge the norm to ensure continuous progress.
6. Have a social impact today. Change the world tomorrow.
OUR TEAM
Philippe Poirier
Co-founder & CEO
#food #sustainability #empowerment
Paul Shenouda
Co-founder & VP Innovation
#ideas #creativity #breakingbarriers
Mathieu Poirier
Co-founder & VP Sales
#swag #fun #people
Chloë Kibbe
Community Guru
#swag #fun #people
Mikael Martinez
Logistics Wizard
#swag #fun #people
WHO WE SUPPORT
1% FOR THE PLANET
1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.
SPCA
The SPCA's mission is to protect animals against negligence, abuse, and exploitation, as well as raise public awareness and help develop compassion for all living beings.
REFUGE MAGOO
Refuge Magoo is a non-profit dog shelter dedicated to Montreal and it's surrounding areas, which prides itself on helping dogs when nobody else would.
OUR FRIENDS OF THE COMMUNITY
OUR PARTNERS
OUR ADVISORS
Julian Giacomelli
Co-founder & CEO,
RISE Kombucha
Jeff Mains
Former President North America,
Baxters Food Group
Stéphane Chevigny
Founder & President,
Intersand
Serge Dubé
Former Regional President Americas,
Royal Canin
Serge Boutet
Consultant, 31-year career in animal nutrition
Normand Gadoury
VP Strategy,
Polystyvert
Eric Chouinard
Founder, iWeb - sold to Internap in Nov. 2013 for $148M USD.
Jakub Dzamba
Entomophagy Consultant
Co-founder,
Aspire