About (old)

WISER PET FOODS

OUR PURPOSE

Prepare the healthiest foods for our pets and for the planet using only wholesome, human-grade, and tasty ingredients in a fully responsible way. We seek to challenge the norm and constantly be on the lookout for novel and innovative ingredients. We want to lead the transition towards an abundant and sustainable food system by bringing mass market eco-friendly pet foods to market.

OUR VALUES

1. Build an educated community of pet lovers.
2. Act responsibly towards the planet, our partners, and our pets.
3. Choose the healthy way at any cost. Always.
4. Laugh as hard as we work.
5. Challenge the norm to ensure continuous progress.
6. Have a social impact today. Change the world tomorrow.

OUR TEAM

Philippe Poirier
Co-founder & CEO

#food #sustainability #empowerment

Paul Shenouda
Co-founder & VP Innovation

#ideas #creativity #breakingbarriers

Mathieu Poirier
Co-founder & VP Sales

#swag #fun #people

Chloë Kibbe
Community Guru

#swag #fun #people

Mikael Martinez
Logistics Wizard

#swag #fun #people

WHO WE SUPPORT

1% FOR THE PLANET

1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.

SPCA

The SPCA's mission is to protect animals against negligence, abuse, and exploitation, as well as raise public awareness and help develop compassion for all living beings.

REFUGE MAGOO

Refuge Magoo is a non-profit dog shelter dedicated to Montreal and it's surrounding areas, which prides itself on helping dogs when nobody else would.