You've probably wondered, "Is it possible to feed my dog with natural ingredients of superior quality, hypoallergenic and which he loves? " Certainly. But is it possible to have it all, and help preserve our beautiful planet? Now you're talking!
While 500 million pets consume 20 billion tons of meat each year, we, Wilder Harrier, have gone in search of alternative, healthy, and above all responsible solutions. With the same curiosity as your dog in the forest, we are constantly exploring new sources of nutrition: prolific algae, insects by the millions, invasive fish... The little-known world of fantastic proteins that do good with good is now at your fingertips, and it's a win-win.
Tell us frankly: easily digestible superproteins, which determine our environmental impact and give more nutritious meals to your animal... What more do you want?
My pet makes me a better human
Here at Wilder Harrier, we have a clear and important purpose: empower our pets to help humanity transition to a conscientious food system. In order to do so, we believe that we need to lead the development of conscientious pet products through novel protein and ingredients, distribute them at scale around the world, and accompany pet parents in educating ourselves around what constitutes an optimal nutrition both for our pets and for the planet.
Wilder Harrier's story
On a cold day of February in Montreal, Phil stumbles on an intriguing study by the UN suggesting that insect protein might be the solution to many of our food supply challenges (!) The arguments are so compelling, and the solution seems so logical—he can’t shake the idea off his mind. A few days later during a hockey game, he shares his readings with his best friend Paul and brother Mat, who both quickly decide to jump on board. The trio meets around a beer in June 2014 to brainstorm ideas, and being dog owners faced with the perpetual challenge of feeding allergic pups with sensitive stomachs, they decide to explore this novel protein’s potential for a hypoallergenic—and sustainable—diet.
On January 31st 2015, the guys officially register the company that will become Wilder Harrier. They experiment with dog cookie baking in Phil’s kitchen, burning most batches. After a few months of kitchen nightmares, they resolve to get help from someone with actual knowledge of dog treat formulations, and hire Serge Boutet, an experienced animal nutritionist, as consultant. Serge quickly helps them develop an actual dog biscuit recipe that doesn’t result in a pile of ashes, putting an end to the baking troubles. That Fall, under the brand ‘BugBites’, their cricket powder dog biscuits hit the shelves of Montreal pet stores for the first time.
After a few months on the market, the brand BugBites seems to confuse many consumers—“Will these biscuits soothe my dog’s itchiness from bug bites?” The three guys go back to the drawing board, and re-launch their cricket protein dog biscuits under Wilder Harrier in November 2016 (Wilder for their nature of challenging the status quo, Harrier for the English hound dog breed), introducing at the same time another alternative protein to its offering, seaweed. The company launches a new line of dog biscuits made with organic Canadian wakame and kelp. Through this line, a successful partnership is born with Montreal-based juice manufacturer LOOP to repurpose their leftover fruit & veggie pulp into wholesome dog treats.
Over the following few years, Wilder Harrier transitions from a dog treat brand to a complete pet nutrition company, launching its long awaited dry dog food made with various hypoallergenic and sustainable proteins, while also expanding to the rest of Canada and launching in the US market. What will our future hold? (meow)