About Us

WISER PET FOODS
OUR PURPOSE
Prepare the healthiest foods for our pets and for the planet using only wholesome, human-grade, and tasty ingredients in a fully responsible way. We seek to challenge the norm and constantly be on the lookout for novel and innovative ingredients. We want to lead the transition towards an abundant and sustainable food system by bringing mass market eco-friendly pet foods to market.
OUR VALUES
- 1. Build an educated community of pet lovers.
- 2. Act responsibly towards the planet, our partners, and our pets.
- 3. Choose the healthy way at any cost. Always.
- 4. Laugh as hard as we work.
- 5. Challenge the norm to ensure continuous progress.
- 6. Have a social impact today. Change the world tomorrow.
OUR TEAM
-
Philippe Poirier
Co-founder & CEO
#food #sustainability #empowerment -
Paul Shenouda
Co-founder & VP Innovation
#ideas #creativity #breakingbarriers -
Mathieu Poirier
Co-founder & VP Sales
#swag #fun #people -
Chloë Kibbe
Community Guru
#swag #fun #people -
Mikael Martinez
Logistics Wizard
#exploration #learning #change
WHO WE SUPPORT
- 1% FOR THE PLANET
1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.
- SPCA
The SPCA's mission is to protect animals against negligence, abuse, and exploitation, as well as raise public awareness and help develop compassion for all living beings.
- REFUGE MAGOO
Refuge Magoo is a non-profit dog shelter dedicated to Montreal and it's surrounding areas, which prides itself on helping dogs when nobody else would.
- ANIMATCH
Animatch is a non-profit organization that offers companion dog adoption services. Their goal is to promote "the adoption option".
OUR ADVISORS
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Julian GiacomelliCo-founder & CEO,
RISE Kombucha
-
Jeff MainsFormer President North America,
Baxters Food Group
-
Stéphane ChevignyFounder & President,
Intersand
-
Serge DubéFormer Regional President Americas,
Royal Canin
-
Serge BoutetConsultant, 31-year career in animal nutrition
-
Normand GadouryVP Strategy,
Polystyvert
-
Eric ChouinardFounder, iWeb - sold to Internap in Nov. 2013 for $148M USD.
-
Jakub DzambaEntomophagy Consultant Co-founder,
Aspire